Director of Digital Marketing

Company: Drinktriple
Location: Orlando
Posted on: June 1, 2025

Job Description:

Based in Miami, Florida, our team comprises talented, collaborative, and passionate individuals working towards the first innovative intoxicating beverages since alcohol.Role Overview:As the Director of Digital Marketing at Picco Beverage Group (Triple High Seltzer), you will lead the charge in driving retail sales through innovative digital strategies, engaging content, and impactful partnerships. This role combines creativity, data-driven decision-making, and leadership to elevate brand awareness and optimize customer acquisition.Key Responsibilities:

• Drive In Market Retail Sales:

• Manage contractors and our internal team to create trendy and exciting video and still content to advertise on Meta, TikTok, and more, targeting our core audience in markets we have distribution.
• Create a digital marketing strategy that will work seamlessly across all platforms to drive growth.
• Boost Brand Awareness:
  • Collaborate with vendors, agencies, and staff designers to identify opportunities to boost brand awareness.
  • Engage in and seek out partnerships with influencers and social media groups to create sponsored content, building brand awareness.
  • Optimize Customer Acquisition Strategies:
    • Calculate and improve the cost-effectiveness and experience of new customer acquisition (e.g., customer-acquisition cost analysis through marketing spends and sales data).
    • Manage and Improve SEO Performance:
      • Enhance organic search traffic and keyword rankings with the support of our vendor/agency partners (e.g., manage vendor KPIs and feedback, track organic traffic and keyword positions using tools like Google Analytics).
      • Boost Website Conversion Rates:
        • Collaborate with vendors, agencies, and staff designers to identify opportunities to improve the web experience for customers (e.g., utilize Google Analytics and vendor feedback to develop and deploy strategies to improve website performance).
        • Monitor and Maximize Ad/Content Campaign ROI:
          • Compare revenue generated from paid content across channels (including social) to support strategic planning with the Business and Sales Marketing Manager.Why Join Triple?
            • Impact: Be part of a cutting edge brand in intoxicating beverages.
            • Culture: Join a vibrant team that values creativity, passion, and a drive to succeed.
            • Growth: Join a young, and experienced, entrepreneurial team with opportunity for professional development and advancement as we grow and expand.RequirementsLocation: RemoteMinimum Qualifications:
              • 2-5 years of experience in digital marketing, with a focus on e-commerce, paid media, or performance marketing.
              • Proven track record of developing and executing successful digital campaigns that drive measurable results.
              • Strong analytical skills, with the ability to interpret data, track KPIs, and optimize strategies for customer acquisition and conversion.
              • Experience managing SEO initiatives, including keyword research, organic traffic growth, and vendor oversight.
              • Proficiency in marketing tools and platforms such as Google Analytics, Meta Ads Manager, and TikTok Ads Manager.
              • Exceptional communication and collaboration skills, with the ability to manage teams, vendors, and cross-departmental projects.
              • Successful completion of background check upon acceptance of offer.Preferred Qualifications:
                • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
                • Experience in the beverage industry, particularly in alcohol or hemp-derived THC markets, with knowledge of legal frameworks and promotional regulations.
                • Expertise in A/B testing, conversion funnel optimization, and enhancing user experience for e-commerce.
                • Familiarity with tools like Shopify, WooCommerce, or similar platforms for website management.
                • Strong understanding of influencer marketing and partnerships to build brand awareness.
                • Experience with CRM platforms, such as HubSpot or Salesforce, for managing marketing campaigns.
                • Creative mindset with the ability to guide the development of high-quality visual and video content.
                • Previous leadership experience in managing cross-functional marketing teams or agencies.Base Compensation: $100,000Paid Time Off: 15 Days PTO + designated Company Holidays
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Keywords: Drinktriple, Sanford , Director of Digital Marketing, Executive , Orlando, Florida